Services for Existing Businesses

So, your company does not have a market research department, but you need market research. You just need more information. Where can you turn? Maple Alley Market Research has served as a "surrogate" market research department for a number of companies - both big and small. We are flexible - whether you have a single research project, or have ongoing market research needs, we can help. We are happy to work with you on a project-by-project basis or in a retainer agreement, assuring that you will be able to get market information quickly and when you need it.

Outsource your market research needs to Maple Alley and let us track your competitors, provide you with company profiles for prospecting new customers and suppliers, update you on industry and market trends, or talk to your customers about their needs or level of satisfaction with your service(s).

The following is a list of the services we offer, and those burning questions that they will help you answer:

  • Concept testing/feasibility studies: Is there truly a market need for your product or service? If so, what attributes and benefits are most important to customers and potential new customers?
  • Market size and demographics: How many potential customers are out there for your product or service? Who are they?
  • Market trends: What trends are going on in the marketplace that will affect your business in the next five to ten years?
  • Marketing tools: What marketing tools will be most effective for reaching these customers? What publications do they read? What other media could be used to reach them? How much will it cost to reach them?
  • Competitive analysis: Who are the competitors? Does your product or service offer an opportunity to build a sustainable competitive advantage?
  • Industry analysis: How is the industry structured? Do a few firms dominate the industry? If so, who are the key players?
  • Resources: What trade associations, publications and trade shows can be used to learn more about the industry?
  • Benchmarking: What are typical sales and profit margins for similar products or services? How are similar companies marketing themselves? To whom?
The following is a list of some of the research tools we use to provide our clients with the information they need to make critical decisions:

Primary Research

  • Surveys (mail, phone, Internet)
  • Focus groups
  • One-on-one interviews
  • Competitive shopping
Secondary Research
  • Trade publications and associations
  • Published research studies and reports
  • Government databases
  • Proprietary/private subscriber-based databases
  • Consumer publications
  • Media tracking services
  • Internet search engines
Please contact us for more information about any of these services!

 

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